Many map sources you use in other websites or programs can be imported into Gaia GPS, because they are "TMS" map sources. TMS map sources break maps into square tiles, and you can determine the pattern for the URLs for those tiles, and configure your Gaia GPS account to display those tiles.
Most Common Method
The most common method is to import a TMS map source. For instructions, see Adding a TMS Map Source.
You can also use external software such as MapBox, or create a small data file called a TileJSON file, to import map sources. See the articles here for more information on these methods.
Manage/Use Map Sources on gaiagps.com
On gaiagps.com, add and manage your map sources by going to your custom map sources list. You can also access that list by clicking the account menu (at the top right) and selecting "Map Sources."
Manage/Use Map Sources in the Gaia GPS App
The source will appear in the map layers menu under 'inactive'.